On July 29, Samsung Electronics revealed a fresh range of Samsung Companions accessories crafted in partnership with the international candy manufacturer The Hershey Company. Samsung Companions represents a lifestyle accessory label born from the collaboration between Samsung Electronics and third-party accessory producers. This brand partakes in various endeavors such as teaming up with diverse brands and IPs, integrating novel materials, and forming alliances to communicate eco-friendly messages. The venture with Hersheyβs unveils 12 distinctive accessories inspired by the renowned confectionery packaging of Hersheyβs customized for Samsungβs most recent Galaxy gadgets β Galaxy Z Fold6 and Z Flip6, the Galaxy Buds3 series, and the Galaxy Watch7. After its introduction in Korea on the 29th, the Samsung Companions & Hersheyβs assortment will hit the shelves later this year in nations like Japan, Indonesia, the Philippines, and the United States.
To celebrate the launch of this new collection, Samsung inaugurated Flip Tour With Hersheyβs, a distinctive pop-up at the companyβs Gangnam flagship store from July 29 to August 11. Visitors were able to interact with this distinctive collection firsthand. They had the opportunity to pick and attach their preferred fragment of food packaging plastics to embellish their accessories with 100% recycled material derived from Hersheyβs plastic packaging waste using exclusive Samsung technology, and also savor limited-edition Hersheyβs-themed beverages.
With the debut of the latest Galaxy Z Fold6 and Galaxy Z Flip6, Samsung Companions will further broaden its assortment of mobile accessories to include characters and patterns from 17 distinct renowned brands, encompassing Sticky Monster Lab, Smiley, Keith Haring, Disney, Minions, and PokΓ©mon.
The accessories can be bought at Samsung.com and SLASH B SLASHβs virtual store.
βIn collaboration with our associates, Samsung’s ambition is to fashion distinctive accessories that mirror usersβ distinct preferences and enrich the customer experience,β imparted Jongmoo Lee, Head of Future Generation Lab, a cadre of young Samsung staffers facilitating authentic discussions concerning the undertakings of forthcoming generations. βWe are committed to broadening our value offerings by devising commodities that underscore our environmentally-conscious principles and pioneering technology.β
1 The types and designs of accessories available for purchase may vary by country.