Date: September 9, 2024
PR Announcement
Unveiling the Apple Watch Series 10
The latest iteration of the world’s most popular wristwatch, the Apple Watch Model 10, has been revealed by Apple. Boasting a sleeker design and groundbreaking features, it offers an enhanced user experience with its thinnest build yet, a larger and superior display, sleep apnea detection, rapid charging capabilities, and innovations in water depth and temperature tracking.
Location: CUPERTINO, CALIFORNIA
Apple has taken the wraps off the Apple Watch Series 10, introducing a refined appearance and enhancing the functionality of the world’s favorite smartwatch. With a focus on improved power, intelligence, and elegance, the Apple Watch Series 10 is more slimline than its predecessors, providing a more comfortable fit for users. The device features the most expansive and advanced display ever seen on an Apple Watch, along with groundbreaking features like sleep apnea alerts, faster recharging, and underwater capabilities, coupled with fresh health and fitness insights integrated into watchOS 11.
Offered in a range of dazzling colors and finishes, the Apple Watch Series 10 is available in aluminum and titanium variants. The introduction of jet black as a polished aluminum finish adds a distinctive allure to the range, while the new titanium cases in natural, gold, and slate exhibit a luxurious luster.
Pre-orders for the new Apple Watch lineup are open today, with availability starting on Friday, September 20. Jeff Williams, Apple’s chief operating officer, expressed, “Apple Watch Series 10 represents the culmination of a decade of groundbreaking advancements to deliver the most cutting-edge version yet, featuring heightened intelligence, our largest wearable display, and a form factor that is more slender and sophisticated than ever before.”
Enhanced, Slimmest Apple Watch Ever
The Apple Watch Series 10 boasts a profile nearly 10% thinner than its predecessors, while maintaining beloved advanced functionalities and introducing innovative features. The new S10 SiP (System in Package) has been crafted for performance, efficiency, and intelligence, housing a 4-core Neural Engine for essential everyday smart capabilities.
Incorporating a forward-thinking metal back that seamlessly integrates the antenna into the device’s housing, the Apple Watch Series 10 gives the impression of a unibody design. Aluminum cases are up to 10% lighter than previous versions, with titanium cases weighing nearly 20% less than stainless steel counterparts.
The larger display of the Apple Watch Series 10 offers up to 30% more active screen real estate than earlier models, increasing readability and usability across various applications. The wider aspect ratio and rounded corners of the case contribute to a significantly expanded display area, with new size options of 42mm and 46mm.
Setting new standards for visibility and efficiency, the screen on the Apple Watch Series 10 boasts a wide-angle OLED display, providing heightened brightness and a faster refresh rate. This enables users to view a ticking seconds hand without raising their wrist on select watch faces, offering enhanced utility in various scenarios.
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Price and Availability
- Customers in multiple countries including the U.S., U.K., Japan, and more can pre-order the Apple Watch Series 10 starting today, with in-store availability from Friday, September 20.
- The base model of the Apple Watch Series 10 is priced at $399 (U.S.).
- The Apple Watch SE, another popular variant, starts at $249 (U.S.).
- New Apple Watch bands can be ordered today on the Apple Store website and app, with in-store availability on September 20.
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About Apple
Apple has been a pioneer in personal technology since the iconic Macintosh release in 1984. Today, the company continues its legacy of innovation with a range of products including iPhone, iPad, Mac, AirPods, Apple Watch, and Apple Vision Pro. Apple’s ecosystem of software platforms caters to seamless experiences across devices, featuring services like the App Store, Apple Music, Apple Pay, iCloud, and Apple TV+. With a workforce of over 150,000 individuals, Apple remains committed to crafting exceptional products while striving to make a positive impact on the environment.
