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Amazon recruits executives from AI startup Adept and procures the rights to use its technology.

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Amazon is intensifying its advancements in artificial intelligence (AI) by welcoming onboard key personnel from AI specialist Capable and securing the rights to utilize the company’s technology.

The move comes as part of Amazon’s strategy to strengthen its position in the highly competitive AI landscape, with tech giants Microsoft and Google continuously integrating new features into their core products and expanding access to large language models in their cloud services. Amazon’s AI services, although comprehensive, are perceived to be trailing behind its major competitors.

Rohit Prasad, a top executive and chief scientist responsible for Amazon’s artificial general intelligence division, announced the recruitment of Capable’s co-founder and CEO, David Luan, along with several other talented team members. Luan will take charge of Amazon’s “AGI Autonomy” division and report directly to Prasad.

In a recent memo, Prasad highlighted Amazon’s plans to revamp its Alexa voice assistant with enhanced generative AI capabilities, setting the stage for the development of cutting-edge software that rivals human-level intelligence.

Furthermore, Amazon has made substantial investments in Anthropic, a competitor to OpenAI, as part of its broader AI strategy. The company is also gearing up to introduce a premium version of Alexa, featuring advanced AI functionalities.

Another notable change within Amazon was the announcement of Adam Selipsky stepping down as head of Amazon Web Services, to be succeeded by Matt Garman, the current head of sales and marketing at AWS.

Across the industry, there is a growing battle for talent among tech companies. Microsoft recently recruited Mustafa Suleyman, a co-founder of Google’s DeepMind and former leader of Inflection AI, along with key executives from Inflection and access to its technology. This move garnered scrutiny from the Federal Trade Commission amid concerns of potential antitrust implications.

Capable, established in 2022 by a team of former engineers from OpenAI and Google, quickly gained support from major players like Microsoft and Nvidia, reaching a valuation exceeding $1 billion by early 2023.

Specializing in AI agents, Capable focuses on developing tools that can autonomously execute complex tasks without human intervention. The company’s expertise lies in training advanced multimodal models and constructing practical digital agents, aligning well with Amazon’s objective of delivering innovative AI solutions to customers.

Under the terms of the agreement, Amazon will have access to Capable’s technology, multimodal models, and datasets, enhancing its capabilities in constructing digital agents to streamline software workflows.

Capable expressed enthusiasm for the collaboration in a blog post, emphasizing that the deal with Amazon allows them to concentrate on agent development without the need for additional capital. Despite key personnel joining Amazon, Capable will continue to operate independently.

WATCH: Amazon Web Services CEO Adam Selipsky to step down

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