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Apple faces ‘extremely severe’ consequences under groundbreaking EU regulations: Vestager

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EU Regulations Pose Significant Threat to Apple: Vestager Warns

The European Union’s competition chief, Margrethe Vestager, has issued a stark warning to Apple, emphasizing the “extremely severe” consequences the tech giant could face under groundbreaking EU regulations. Vestager highlighted a range of “very serious” issues that Apple is currently grappling with in light of the EU’s expansive rules aimed at curbing the power of Big Tech.

Apple, along with other tech giants like Alphabet and Meta, came under scrutiny earlier this year when the European Commission launched an investigation under the Digital Markets Act (DMA). Concerns surrounding Apple revolve around potential restrictions on businesses informing users about alternative product options and subscription services outside of the App Store.

Vestager expressed surprise at the suspicions of Apple’s non-compliance with EU regulations, underscoring the gravity of the situation. The competition chief stressed the importance of enforcing regulations consistently, irrespective of the company’s stature.

Mounting Pressure on Apple as Charges Loom

Recent reports suggest that Apple is on the brink of facing charges under the DMA, signaling a significant escalation in the ongoing probe. While the specifics of the charges are yet to be disclosed, the potential consequences for Apple could be severe, including fines amounting to a substantial portion of its global annual turnover.

Vestager hinted at an impending revelation of the investigation’s findings, indicating that Apple’s fate under the EU regulations will soon be unveiled. The relentless pursuit of regulatory compliance underscores the EU’s commitment to ensuring fair competition within the digital landscape.

Vestager’s Tenacity in Tech Regulation

Throughout her tenure as the EU’s Competition Commissioner, Vestager has been a formidable force in championing regulatory scrutiny over tech behemoths. From imposing hefty fines on Google’s parent company, Alphabet, to launching investigations into Microsoft’s business practices, Vestager’s legacy is synonymous with holding tech giants accountable for their actions.

As Vestager nears the conclusion of her tenure, she reflects on a decade marked by intense regulatory battles and monumental decisions. Looking ahead, Vestager anticipates a well-deserved period of rest, acknowledging the toll that her high-paced role has taken on her.

SOURCE: CNBC

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