Cooperation and Interaction Among European Countries and Traditions – Samsung Worldwide Communication Platform

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Working across continents and time zones has significantly influenced the establishment of the Samsung European hub for AI language advancement. Samsung Research facilities worldwide are focusing on enhancing Galaxy AI to empower users globally. Currently supporting 16 languages, Galaxy AI facilitates language learning and translation through features like Live Translate, Interpreter, Note Assist, and Browsing Assist, even when offline. Venturing into AI language development involves a deep dive into collaboration strategies, which we explored in India previously. This time, our journey leads us to Poland to uncover the synergies driving European countries towards achieving a shared vision.


The Samsung R&D Institute Poland (SRPOL) upholds the motto, “One day at SRPOL lasts 96 hours,” symbolizing its role as a prominent R&D center operating across multiple time zones. Situated strategically in the heart of Europe, SRPOL has delved into projects encompassing automatic speech recognition, neural machine translation, and text-to-speech models for over 30 languages. Leveraging this expertise was instrumental in integrating 10 languages into Galaxy AI, harmonizing cultural nuances with Samsung’s global technological framework.


Pioneering in Natural Language Processing, SRPOL’s hallmark lies in its capability to work with any language, fueled by a dedicated team and innovative tools like a crowdsourcing platform expediting agile development processes.


“The essence of collaboration across borders entails relentless data accumulation, annotation, and research, transforming these tasks into enjoyable ventures,” remarks Kornel Jankowski, Head of Speech Decoding at SRPOL. “Our team has honed universal, language-agnostic competencies from tackling diverse language models. Each new language model rollout is met with enthusiasm as an opportunity for learning and growth.”



European Hub for AI Language Advancement

Language acts as a linchpin for cultural and intercultural interactions throughout Europe, forming the crux of communication regardless of its integration into technology. SRPOL’s team grapples with unique challenges posed by developing AI models for European languages.


“Each language and its cultural context introduce hurdles prompting us to reassess our approach to a given issue,” elucidates Adam Ros, Head of Artificial Intelligence at SRPOL. The intricacies span from grappling with untranslatable idioms to handling idiomatic expressions without direct translational equivalents.



These challenges spurred the transformation of SRPOL into an AI language development nucleus for Europe, streamlining communications among various departments and vital decision-making processes. Whether delving into automatic speech recognition, neural machine translation, or text-to-speech domains, teams found collaborative solutions by engaging with their Mobile Quality Assurance peers.


While progress has been notable, AI frameworks still encounter hurdles when navigating multiple European languages, like grappling with translations devoid of contextual cues or nuances in intonation. Nonetheless, these impediments are viewed as catalysts for continuous learning and innovation.


“Our approach involves comprehensive exploration beyond singular instances when decoding new words or subjects. European languages vary in complexity, exemplified by the rapid pace of Spanish speech in Spain, necessitating robust AI training protocols,” notes Ros.


The collaborative drive behind Galaxy AI’s expansion necessitated innovative cross-continental partnerships, expanding beyond European boundaries. SRPOL lent support to the Jordan team in deciphering Arabic’s diverse dialects for Galaxy AI, alongside aiding the Brazilian team in refining Latin American languages.


SRPOL’s product developers remain acutely aware of linguistic and cultural subtleties, recognizing the significant impact these elements have on end-users.


“Subtle variances in European cultures influence the overall user experience significantly. For instance, the presentation of prices–some cultures anticipate the euro symbol (€) while others prefer the spelled-out ‘euros.’ Failing to incorporate these cultural cues in translated text could lead to interface ambiguities. By integrating these micro-level insights into interface design, technology seamlessly bridges diverse cultural landscapes,” reflects Agata Maria Rozycka, Head of Voice Intelligence Research at SRPOL.


“Through years of cross-country collaboration nurtured through effective communication channels, we’ve primed ourselves to propagate Galaxy AI’s vision of breaking language barriers worldwide,” adds Marcin Mrugala, Head of Mobile Quality Assurance at SRPOL.



Technological Harmonization for Cultural Connectivity

Harmonizing diverse linguistic and cultural insights poses an intricate challenge critical to Samsung’s Galaxy AI vision–bridging language and cultural divides to nurture profound connections among global communities.


“Our focus extends beyond shaping future technologies; we strive to cultivate future-ready teams. Our best practices fine-tune products based on cross-country disparities, fostering unity through technological interfaces,” emphasizes Mrugala. “Our goal is to foster unity, simplify daily routines, and witness the transformative impact our technology has on global interactions. Galaxy AI has not only unified SRPOL’s team but has catalyzed a broader global connection,” concludes Rozycka.


[Source: Samsung Newsroom]

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