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GeForce NOW streaming appears to be accessible directly through Xbox Game Pass for select titles.


Microsoft and NVIDIA Collaborate to Extend Gaming Reach

Recently, on February 21, 2023, a significant announcement was made by Microsoft regarding a strategic partnership with NVIDIA. This move came during a pivotal period in the regulatory process for Microsoft’s acquisition of Activision Blizzard, valued at $68.7 billion. While the timing of the announcement seemed to align with regulatory considerations, it also heralded positive outcomes for gaming enthusiasts.

In the following months, Microsoft took incremental steps to enhance the gaming experience for PC Game Pass subscribers. One notable development was the integration of GeForce NOW, NVIDIA’s cloud gaming platform, allowing select PC Game Pass titles to be accessed through this streaming service. Over time, the range of compatible games expanded, offering a more diverse portfolio for players.

More recently, there have been reports of a potential integration between Xbox Game Pass and GeForce NOW for console users. A group of users have noted the option to stream popular titles like Street Fighter 6, Resident Evil Village, and Call of Duty Warzone directly from their Xbox consoles using GeForce NOW.

Revolutionizing the Gaming Landscape

The alignment of Xbox Game Pass with GeForce NOW marks a significant development in the gaming industry. Despite being perceived as competitors, the superior streaming capabilities of GeForce NOW present a compelling proposition for users. Offering unparalleled streaming quality, support for 4K resolution, HDR displays, high frame rates of up to 240 frames per second, integrated technologies like Reflex and G-SYNC, and compatibility with ray tracing/DLSS, GeForce NOW stands out as a powerful gaming platform.

In contrast, XCloud, the streaming component of Game Pass Ultimate, is currently constrained to 1080p resolution and 60 frames per second. This discrepancy in performance is primarily attributed to the server hardware utilized by each service. While XCloud operates on hardware akin to Xbox Series X specifications, GeForce NOW’s Ultimate tier leverages RTX 4080-class hardware, delivering a significantly faster and more advanced gaming experience.

Future Implications and Speculations

The recent collaboration between Microsoft and NVIDIA has raised questions about the future direction of game streaming technology. Will Microsoft pivot towards leveraging NVIDIA’s superior infrastructure and potentially scale back investments in its own streaming services? Only time will tell. A request for comment from NVIDIA yielded a standard response of ‘nothing to share at this time,’ hinting at a possible forthcoming announcement. As the industry evolves, gamers are encouraged to stay informed and await further updates on this intriguing partnership.

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