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How innovative AI supports creative exploration

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Insight from the Cannes Lions Festival presentation by Vidhya Srinivasan on the harmonization of AI and ingenuity is highlighted below.

Through the application of AI among our vast user base, innovators, and enterprises, the implications are profound. The utilization of AI within Search functions facilitates the discovery of solutions to intricate queries. Moreover, it drives fresh avenues for exploration and innovation on YouTube, catering to individuals seeking potential, exploration, and motivation.

As AI continues to revolutionize digital encounters, the significance of advertising in bridging individuals and enterprises remains pivotal. Our objective is to aid users in navigating through the abundant realm of information to find what they seek. Additionally, while exploring, the relevancy and impact of creative content remain crucial for advertisers.

The potential that generative AI holds is immense. The augmentation in scale, velocity, and individualization will usher in a new era. Enhanced creative production turnaround, personalized media engagement, and instantaneous evaluation will collectively enhance performance. Though this outlines our vision for the upcoming years, the current capabilities of this technology for advertisers are abundant.

Initially, AI can furnish you with profound insights into your target demographics, enabling a better comprehension of their conduct and enabling the formulation of novel engagement strategies.

Subsequently, the expediting of the creative process and its scalability brings ideas to fruition swiftly. Veo, our cutting-edge video generation model, exemplifies this capability as it generates superior quality content from intricate creative prompts. Moreover, it has the ability to incorporate specific cinematic techniques and visual effects as requested. The model even devised a unique representation of a lion exclusively for the Cannes event.

[source]
https://blog.google/products/ads-commerce/generative-ai-creative-experimentation/

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