The renowned Formovie brand from China has unveiled an automated 120-inch ambient-light rejecting (ALR) screen that emerges from a sleek container positioned on the floor. Operable through a handheld remote or a smart app utilizing Alexa or Google voice prompts, the Formovie 120” Floor Ascending UST ALR Projector Screen mirrors the concept of the Elite Screens Kestrel variant assessed a couple of years back. Upon activation, the screen elevates to its zenith or retracts in a swift 30-second timeframe.

Crafted for diverse room settings, even those exposed to direct sunlight, the screen repels “up to 90%” of ambient light and features an expansive 160° viewing angle, as per Formovie. With a 16:9 aspect ratio, the screen is meticulously tensioned to guarantee a smooth, crease-free projection surface. It even incorporates perforations at the base to facilitate the passage of sound from speakers positioned behind the screen. Apart from the remote control, the screen comes equipped with a USB trigger that links to the projector.

Priced at $2,699, the Floor Ascending screen has been rolled out with an immediate $400 price slash to bolster initial sales, reducing the cost to $2,299. This special offer is applicable until Sunday, August 11.

The screen is tailored for compatibility with Ultra Short Throw (UST) setups, including Formovie’s own Theater 4K laser projector. Interestingly, Formovie faced criticism just last month for inflating brightness specifications for the aforementioned projector. Furthermore, a year earlier, their Chinese affiliate, Wemax, was embroiled in controversy for presenting misleading brightness details for their Nova series of UST projectors.

For additional insights on Formovie’s 120” Floor Ascending screen, head to formovie.com.