On July 29, Samsung Electronics revealed a fresh range of Samsung Companions accessories crafted in partnership with the international candy manufacturer The Hershey Company. Samsung Companions represents a lifestyle accessory label born from the collaboration between Samsung Electronics and third-party accessory producers. This brand partakes in various endeavors such as teaming up with diverse brands and IPs, integrating novel materials, and forming alliances to communicate eco-friendly messages. The venture with Hershey’s unveils 12 distinctive accessories inspired by the renowned confectionery packaging of Hershey’s customized for Samsung’s most recent Galaxy gadgets – Galaxy Z Fold6 and Z Flip6, the Galaxy Buds3 series, and the Galaxy Watch7. After its introduction in Korea on the 29th, the Samsung Companions & Hershey’s assortment will hit the shelves later this year in nations like Japan, Indonesia, the Philippines, and the United States.
▲ Samsung Companions & Hershey’s collection showcases 12 unique accessories inspired by Hershey’s iconic candy wrapping for the latest Galaxy Devices
To celebrate the launch of this new collection, Samsung inaugurated Flip Tour With Hershey’s, a distinctive pop-up at the company’s Gangnam flagship store from July 29 to August 11. Visitors were able to interact with this distinctive collection firsthand. They had the opportunity to pick and attach their preferred fragment of food packaging plastics to embellish their accessories with 100% recycled material derived from Hershey’s plastic packaging waste using exclusive Samsung technology, and also savor limited-edition Hershey’s-themed beverages.
▲ (From left) Guests explore the novel Samsung Companions & Hershey’s collection and customize their accessories with 100% recycled material created from Hershey’s plastic packaging waste
With the debut of the latest Galaxy Z Fold6 and Galaxy Z Flip6, Samsung Companions will further broaden its assortment of mobile accessories to include characters and patterns from 17 distinct renowned brands, encompassing Sticky Monster Lab, Smiley, Keith Haring, Disney, Minions, and Pokémon.
▲ Samsung Companions enrich your device with exclusive accessories where charming designs and captivating materials spring to life through entertaining collaborations
The accessories can be bought at Samsung.com and SLASH B SLASH’s virtual store.
“In collaboration with our associates, Samsung’s ambition is to fashion distinctive accessories that mirror users’ distinct preferences and enrich the customer experience,” imparted Jongmoo Lee, Head of Future Generation Lab, a cadre of young Samsung staffers facilitating authentic discussions concerning the undertakings of forthcoming generations. “We are committed to broadening our value offerings by devising commodities that underscore our environmentally-conscious principles and pioneering technology.”
▲ Sticky Monster Lab characters grace the Galaxy Z Flip6’s cover and expansive FlexWindow, contributing a whimsical touch to the overall presentation of the device
▲ Samsung Companions will extend its lineup of mobile accessories to incorporate 17 distinct notable brands including Sticky Monster Lab, Smiley, Keith Haring, Disney, Minions and Pokémon
1 The types and designs of accessories available for purchase may vary by country.
