Today, Samsung Electronics is gearing up to launch a recent track titled “Unlocked Always Triumphs” in partnership with K-Pop sensations TOMORROW X TOGETHER (TXT), featuring SOOBIN, YEONJUN, BEOMGYU, TAEHYUN, and HUENINGKAI. This latest Galaxy brand anthem, previously teased at Galaxy Unpacked, champions the ethos of pursuing objectives with an unrestricted mindset, mirroring Galaxy’s fundamental principles of openness.
The upbeat melody of “Unlocked Always Triumphs” envelops an alternative rock vibe, showcasing the robust vocal talents of TXT. Bandmates SOOBIN, YEONJUN, TAEHYUN, and HUENINGKAI contributed to crafting the song’s lyrics, drawing inspiration from their personal encounters and understandings of openness.
Samsung’s VP & Head of the Experience Marketing Group, Mobile eXperience Business, Jamie Park expressed, “We take pride in collaborating with our Galaxy Ambassadors, TOMORROW X TOGETHER, to construct a brand anthem that embodies the essence of openness with sincerity. Our aim is to motivate listeners to welcome openness in their lives, along with the myriad of experiences and opportunities it brings.”
Accompanying the song is a vibrant music video interweaving scenes of TXT gearing up for a performance alongside appearances from Team Samsung Galaxy athletes, celebrating their dedication and perseverance across diverse sports.
Today at 1PM (KST), the new single will officially debut on various music platforms such as Spotify, YouTube Music, Melon, Genie, Bugs, Flo, and Vibe. The music video will be accessible for viewing on Samsung’s official YouTube channel.
As part of the music video launch, the “Unlocked Always Triumphs” dance challenge will kick off globally, urging fans to rally behind their favorite athletes and demonstrate their support.
TOMORROW X TOGETHER expressed their excitement about the collaboration, stating, “We have infused our track with a heartfelt message of encouragement, cheering on individuals to face challenges head-on without succumbing to setbacks. We believe that those who surmount obstacles and progress are the true champions.”
For more details on TOMORROW X TOGETHER:
TOMORROW X TOGETHER — composed of SOOBIN, YEONJUN, BEOMGYU, TAEHYUN, and HUENINGKAI— have solidified their status as Gen Z Icons through a resonant soundtrack that captures the shared experiences and sentiments of today’s generation. The quintet’s 4th Mini Album, minisode 2: Thursday’s Child (released in May 2022), debuted at No. 4 on the Billboard 200 and remained on the charts for 14 weeks. Their 5th Mini Album, The Name Chapter: TEMPTATION (released in January 2023), debuted at the top spot on the chart. In July 2022, the premier K-pop ensemble from Gen Z was the first K-pop group to perform at LOLLAPALOOZA in Chicago, returning a year later in August 2023 to be the festival’s inaugural K-pop headline act. Noteworthy accolades include nominations at esteemed awards like the American Music Awards and People’s Choice Awards, with victories at the 2022 MTV EMAs (Best Asia Act) and 2023 MTV VMAs (PUSH Performance of the Year). Their highly-anticipated 6th Mini Album, minisode 3: TOMORROW, released on April 1, 2024, soared to No. 3 on the Billboard 200, solidifying their position as the second K-pop act ever to have 10 albums on the chart.
Read more here: [Samsung releases Galaxy brand anthem ‘Unlocked Always Triumphs’ with TOMORROW X TOGETHER](https://news.samsung.com/global/samsung-releases-galaxy-brand-anthem-open-always-wins-with-tomorrow-x-together?utm_source=rss&utm_medium=direct)
