Strava will now include Dark Mode, AI analytics, family plans, and several other exciting features.

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Strava is set to roll out a plethora of new features by the end of 2024, enhancing the user experience for cyclists and runners. One of the most anticipated additions is the introduction of Dark Mode, which users have long requested. Along with a revamped app layout, Dark Mode is expected to launch in the summer of 2024, catering to both free tier and premium subscribers.

Artificial intelligence will also play a significant role in the updated platform. Strava plans to utilize AI-powered analytics to detect any anomalies in recorded activities, helping to combat cheating and inaccuracies. Additionally, AI-generated routes through challenging terrains and a new feature called “Athlete Intelligence” will provide users with personalized feedback based on their fitness goals and achievements.

Moreover, Strava is enhancing its Clubs experience within the app, enabling users to create clubs, engage in group messaging, and initiate club challenges seamlessly. This social aspect aims to foster a sense of community among users.

One of the notable offerings is the new “Family Plan” for Strava Premium users, allowing subscribers to share discounted memberships with up to three family members or friends. While the launch will initially be in select countries, it is expected to be available globally by the end of 2024. Pricing details for the Family Plan have not been disclosed at this time.

A Focus on Safety and Inclusivity

Strava is committed to promoting safety, particularly for women engaging in physical activities. Recognizing the lower participation rates of women in sports compared to men, the company is implementing initiatives to address safety concerns and encourage more women to be active. The introduction of Night Heatmaps, showcasing activities during nighttime in well-traveled areas, aims to enhance visibility and security during evening workouts. Additionally, a Quick Edit feature will allow users to conceal sensitive data like start times and location details from public view.

Strava family plan

(Image credit: Strava)

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