Apple continues to lead in privacy with fresh enhancements on all its platforms.

Apple Maintains Its Edge in Data Protection with Recent Improvements on all Operating Systems

June 10, 2024

Cupertino, California

Apple has once again elevated its standards in privacy safeguards by introducing a range of updates on its various platforms. The most notable addition is the Private Cloud Compute, a revolutionary approach that extends iPhone’s superior security measures to cloud-based operations. This advancement ensures that users can benefit from robust data protection without compromising the efficiency of intelligent services. Furthermore, Apple has introduced a suite of features like locked and concealed apps, enhancing users’ ability to secure sensitive areas of their devices effectively. The company’s commitment to privacy is further reinforced through additional functionalities such as categorized Mail, satellite-friendly Messages, and presenter preview options.

“Private Cloud Compute marks a significant leap forward in preserving user privacy,” stated Craig Federighi, the Senior Vice President of Software Engineering at Apple. “By integrating iPhone’s renowned security protocols into the cloud environment, we have established a pioneering framework that guarantees unparalleled data protection in AI applications. This system leverages user data solely for addressing specific requests, without storing any information for future access, thereby ensuring complete confidentiality.”

Enhanced Data Privacy for AI Capabilities

Apple’s proprietary system, Apple Intelligence, has been instrumental in embedding sophisticated generative models within the core functionalities of iPhone, iPad, and Mac devices. Through on-device processing, Apple Intelligence delivers personalized services without compromising user data security. However, with the introduction of Private Cloud Compute, Apple Intelligence can now extend its computational capabilities by tapping into cloud resources to handle more complex tasks, all while upholding stringent privacy standards. When a user initiates a request, Apple Intelligence determines the feasibility of on-device processing; if additional computing power is required, Private Cloud Compute facilitates data transmission to Apple’s servers, ensuring that only essential information is shared for task execution.

The servers powering Private Cloud Compute boast cutting-edge security features, starting with the Secure Enclave that safeguards encryption keys. Secure Boot protocols verify the legitimacy of the server’s operating system, similar to iOS standards. Trusted Execution Monitor and attestation mechanisms further guarantee the execution of validated code and the authentication of server configurations before processing user requests. Apple remains committed to transparency by allowing third-party experts to scrutinize the operational code running on Private Cloud Compute servers, confirming the integrity of its privacy measures.

For more detailed insights on Private Cloud Compute, visit

Expanded Privacy Features Empowering Users

Users can now take advantage of locked and hidden apps to prevent unauthorized access to sensitive information when sharing their screens or devices with others. By locking an app, users can secure its contents from prying eyes, requiring authentication via Face ID, Touch ID, or a passcode for access. Apps can also be hidden in a secure folder, inaccessible without the same authentication methods, ensuring added privacy layers. Erik Neuenschwander, Apple’s Director of User Privacy, emphasized the company’s ongoing commitment to offering innovative privacy controls that empower users to protect their information effectively.

Apple’s continual efforts to enhance data sharing transparency are evident in the Contacts permission enhancements and Accessory Setup Kit. With Contacts permission improvements in iOS 18, users gain greater control over which contacts are shared with applications, minimizing unnecessary access to personal data. Moreover, the Accessory Setup Kit streamlines the process of pairing accessories while safeguarding users’ networked devices from external app visibility, thereby preserving device privacy.

Further updates across Apple’s platforms include the introduction of the Passwords app, complementing the existing Keychain features, to facilitate secure access to account credentials and authentication codes. The revamped Privacy & Security section in Settings provides users with clear insights into each app’s data access permissions, enabling informed decisions regarding privacy settings.

Additional Privacy-Centric Features

With a strong focus on privacy, Apple has integrated advanced security measures into iOS 18, iPadOS 18, and macOS Sequoia. The Mail app in iOS 18 now categorizes emails directly on users’ devices, simplifying message organization into distinct categories, tailored to individual preferences. Messaging via satellite in iOS 18 enables seamless communication via iMessage and SMS, even in the absence of traditional network connectivity, ensuring end-to-end encryption for secure messaging. Additionally, presenter preview in macOS Sequoia offers users enhanced control over screen sharing during video conferences, AirPlay sessions, or cable connections, reinforcing data privacy in collaborative settings.


Developers can access the beta versions of iOS 18, iPad OS 18, and macOS Sequoia starting today through the Apple Developer Program, with public betas set for release next month. These software enhancements will be available as free updates in the fall, subject to potential modifications and regional/device-specific availability. For more information on feature availability, visit

Apple Intelligence will be accessible in beta on select devices, including iPhone 15 Pro, iPhone 15 Pro Max, and compatible iPad and Mac models, set to debut alongside the iOS 18, iPadOS 18, and macOS Sequoia releases this autumn. More details are available at

About Apple

Apple has played a pivotal role in transforming personal technology since the launch of the Macintosh in 1984. Renowned for its groundbreaking innovations across a spectrum of products, including iPhone, iPad, Mac, AirPods, and Apple Watch, Apple’s six software platforms deliver seamless experiences and essential services like the App Store, Apple Music, and Apple Pay. With a workforce exceeding 150,000 employees, Apple remains dedicated to crafting top-tier products that enrich lives and contribute positively to society.

  1. The messaging via satellite feature in iOS 18 complements existing satellite capabilities in the U.S. for iPhone 14 and newer models. SMS functionality is contingent on carrier support, and standard carrier rates may apply. Users are advised to verify compatibility with their respective carriers.

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Shane Bauer


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