The event, set to stream online, will kick off at 10 a.m. Eastern time with the theme “Let loose.” Apple’s virtual launch events are usually pre-recorded and garner significant attention from tech enthusiasts and consumers alike.

Industry analysts and reports are predicting that Apple might introduce upgrades to its high-end iPad Pro line and potentially unveil a larger version of the iPad Air. The absence of new iPad models in 2023 has fueled anticipation for the upcoming product releases.

Apple aficionados remember the significant product reveals made by the tech giant at previous spring events, such as the announcement of new iPad Air models and iPhones in March 2022. These events serve as crucial marketing opportunities for Apple, drawing in millions of viewers from around the world.

Aside from the hardware releases, Apple is also expected to unveil advancements in artificial intelligence (AI) later this year, with speculations pointing towards potential announcements at the upcoming WWDC conference in June.