LG Unveils Next-Generation OLED TVs at CES 2024, Offering Enhanced Brightness and AI-Powered Performance


LG Electronics (LG) has unveiled its latest lineup of OLED TVs at the Consumer Electronics Show (CES) 2024, showcasing advancements in picture quality, performance, and user experience. The highlight of the showcase is the LG SIGNATURE OLED M4 and LG OLED G4 series, which boast several key improvements over their predecessors.


Enhanced Performance and Picture Quality:

At the core of these new TVs lies the α9 AI processor Gen 11, delivering a significant 70% improvement in graphic performance and a 30% faster processing speed. This translates to smoother visuals, sharper details, and a more responsive user experience. Additionally, the TVs leverage upgraded AI-powered upscaling technology to effectively enhance the clarity of lower-resolution content.

LG has addressed a common concern associated with OLED technology by significantly improving brightness levels. The G4 series takes the crown as the brightest OLED TV on the market, closely followed by the C4 series, both exceeding the luminance levels of their previous iterations. This achievement is attributed to LG’s innovative Brightness Booster technology.

Further elevating the viewing experience, LG introduces Dynamic Tone Mapping Pro. This intelligent feature analyzes variations in scene brightness and fine-tunes the image on a block-by-block basis, resulting in superior contrast and HDR (High Dynamic Range) performance.


Beyond the Picture:

LG’s latest OLED TVs offer more than just visual improvements. The sleek design features a minimized bezel and a flush-to-the-wall mounting option, fostering a more seamless and aesthetically pleasing integration into any living space.

Immersive audio complements the visuals with AI Sound Pro. This advanced technology analyzes on-screen content and adjusts the sound accordingly, ensuring an exceptional audio experience tailored to the specific content, whether it’s an action-packed movie or a dialogue-driven drama.

Staying ahead of the curve in connectivity, the new TVs offer support for the latest HDMI 2.1a standard, enabling higher resolutions and refresh rates for smoother visuals, particularly in fast-paced content like sports and video games.

Finally, LG’s webOS 24 smart TV platform receives an update. This revamped platform boasts a redesigned user interface for easier navigation and enhanced voice control capabilities, allowing users to interact with their TVs more intuitively.

The LG SIGNATURE OLED M4 and LG OLED G4 series are expected to be available in the second quarter of 2024, with pricing information to be announced closer to launch. This unveiling marks a significant step forward for LG in the OLED TV market, solidifying their position as a leader in innovative display technology and user experience.



Technical details about LG’s latest OLED EVO TVs unveiled at CES 2024:



  • Panel Technology: OLED (Organic Light-Emitting Diode)
  • G4 Series Highlight: Highest brightness OLED TV on the market (exact nits not yet specified)
  • C4 Series Highlight: Significant brightness improvement over previous generation (exact nits not yet specified)
  • Brightness Booster Technology: Proprietary technology by LG to enhance peak brightness
  • Dynamic Tone Mapping Pro: Block-by-block analysis for improved HDR and contrast performance



  • α9 AI processor Gen 11: 70% faster graphic performance and 30% faster processing speed than previous generation
  • AI-powered upscaling: Improves clarity of lower-resolution content



  • HDMI 2.1a standard: Supports higher resolutions and refresh rates (specific details not yet confirmed)
  • AI Sound Pro: Analyzes on-screen content and adjusts audio accordingly


Smart TV Platform:

  • webOS 24: Redesigned user interface and improved voice control capabilities



  • Flush-to-the-wall mounting option
  • Availability: Second quarter of 2024 (specific date not yet announced)
  • Pricing: To be announced closer to launch



  • The specific screen sizes offered for each series are not yet confirmed.
  • More information about specific features like refresh rates and supported resolutions might be revealed closer to the launch date.
  • LG might offer additional technical specifications through press releases or their official website.


LG has not yet announced the pricing for the LG SIGNATURE OLED M4 and LG OLED G4 series. They will likely reveal the pricing information closer to their launch in the second quarter of 2024.


LG might release the pricing information:

    • Through a press release closer to the launch date.
    • On their official website when product pages are created.


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