Alphabet, the parent company of Google, is reportedly considering making a bid for HubSpot, a marketing software company, which is valued at around $32 billion. Shares of HubSpot saw a 7% increase after Reuters disclosed that Alphabet is in discussions with its advisers regarding a potential offer for the company. This move could mark a significant acquisition for Alphabet, as HubSpot specializes in providing marketing, sales, and customer service software to businesses.

According to sources familiar with the matter cited by Reuters, Alphabet has been deliberating on the amount it should bid and the regulatory approval it would need for the transaction. The potential bid comes at a time when tech giants are facing increased scrutiny over antitrust concerns, raising questions about the feasibility of such a deal.

Despite the buzz surrounding this news, Alphabet has not yet made a formal offer to acquire HubSpot. It remains uncertain whether Alphabet will proceed with the bid, as no official confirmation has been made by either party. Both Alphabet and HubSpot have refrained from commenting on the speculations so far.

To date, Alphabet’s interest in acquiring HubSpot has prompted market observers to closely monitor any developments regarding this potential deal. The technology sector continues to witness a flurry of mergers and acquisitions, with companies looking to expand their portfolios and market presence through strategic partnerships.

For more details on this intriguing development involving Alphabet and HubSpot, stay updated with the latest news from Reuters and other reliable sources covering the tech and business sectors.